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Content creators are educating audiences on how to spot a genuine Banarasi silk versus a power-loom copy. They are styling Kanjivaram sarees with vintage leather jackets and pairing Kolhapuri chappals with linen pants. This isn’t nostalgia; it’s intellectual property. By celebrating khadi (hand-spun cloth), Ikat , and Phulkari , these creators are fighting fast fashion while preserving dying crafts.