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The game-changer was COVID-19 and the rise of Netflix, Amazon Prime, and Disney+ Hotstar.

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In recent years, the gap between the two has narrowed. The "New Wave" of Malayalam cinema has gained massive popularity on streaming platforms, often outshining big-budget Bollywood releases in terms of critical acclaim. The game-changer was COVID-19 and the rise of

Before analyzing Bollywood’s role, one must understand Kerala’s native preferences. The aroma of the spices, the tender chicken,

This trend continues into the modern era. The blockbuster Bollywood franchise Drishyam (starring Ajay Devgn) is a direct remake of the Malayalam film of the same name starring Mohanlal. The tight, suspenseful plotting of Kerala's writers provided Bollywood with some of its biggest critical and commercial successes in recent memory.

The only people losing sleep are the purists. The old guard in Mumbai who sneered at "regional" cinema, and the old guard in Kerala who sneered at "Hindi commercial trash." They are being drowned out by a new generation of creators who know that a good story, whether told in Malayalam or Hindi, is just a good story.