Ben Settle Email Players 1 15 New -

While the full catalog is exclusive to paid subscribers, the early issues (launched in late 2011) covered these critical principles: Issue #1: The "Infotainment" Blueprint

If you email daily with entertainment, insight, and value, they will look forward to your name in their inbox. If you email daily with "BUY THIS NOW," you are the telemarketer.

This is the operational core. In the Email Players newsletter (often shipped physically on index cards), Settle frequently releases "swipe files." A swipe file is a collection of winning emails. ben settle email players 1 15 new

At the time of its launch, a monthly subscription to "Email Players" cost $97.00. The newsletter's value is derived from its practical, no-fluff advice on copywriting and marketing strategies. A subscription to "Email Players" provides ongoing access to this exclusive content. Ben Settle has stated that an opt-in on his website provides the first issue as a free PDF, which is a strong indicator of the perceived value of the newsletter's content.

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The "New" iterations of the Email Players system—including the methodologies solidified in Issue 115—are arguably more relevant today than they were a decade ago. Text-only, personality-driven emails bypass the promotional tabs of modern inboxes far more effectively than heavy, image-laden corporate newsletters. Furthermore, building a distinct brand voice acts as an insurance policy against AI-generated generic content.

Across the first 15 issues, several fundamental copywriting mechanics are introduced that remain core pillars of direct-response marketing: 1. The Art of the Invisible Segue While the full catalog is exclusive to paid

Signing up allows you to receive his daily tips and a free digital copy of the first issue.