Multiplying a specific element of an object or dividing it into minuscule parts changes its essence. Think of a dragon with seven heads (multiplication) or a bicycle shrunk to the size of a matchbox (division). Substitution of Relationships
Example: Meret Oppenheim’s famous fur-covered teacup, or building a temporary pavilion entirely out of recycled cardboard tubes. Substitution of Elements fantasia bruno munari pdf
Munari argues that creativity arises from establishing new relationships between known elements. He outlines several techniques to stimulate this: Multiplying a specific element of an object or