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The 1970s and 1980s witnessed a shift towards blockbuster films, which are high-concept, big-budget movies designed to appeal to a wide audience. Films like "Jaws" (1975), "Star Wars" (1977), and "E.T. the Extra-Terrestrial" (1982) became cultural phenomena, changing the way studios marketed and distributed their films. This era also saw the emergence of directors as auteurs, with filmmakers like Martin Scorsese, Steven Spielberg, and George Lucas leaving their mark on the industry.