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Are you looking to (like Netflix or Disney)? In 2017, she won the highly coveted (a
| Type | Example | Primary Goal | |------|---------|---------------| | Platform exclusives | Apple TV+’s Ted Lasso | Subscriber acquisition | | Behind-the-scenes | YouTube “member-only” deleted scenes | Fan monetization | | Early access | Spotify playlist first listens for premium users | Retention | | Director’s cuts | Zack Snyder’s Justice League on HBO Max | Hype & loyalty | | Interactive experiences | Netflix’s Bandersnatch | Engagement & differentiation | | Live + VOD exclusives | Amazon’s Thursday Night Football | Ad revenue & subscriptions |
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