Kotler Marketing 6.0 _top_ «Validated — Hacks»

As tracking moves into immersive spaces (tracking eye movements in VR, for example), data ethics become paramount.

To understand where we are going, we must glance back. Marketing has evolved in distinct stages, each triggered by a technological leap. kotler marketing 6.0

Immersive tech tracks highly sensitive data, including spatial movement, biometric eye-tracking, and behavioral habits. Protection is paramount. As tracking moves into immersive spaces (tracking eye