When evaluating a piece like the Laura.B "Candy Doll Collection," the most important factor for serious collectors is .
Founded in January 2008, the brand's core business was the production and sale of photo sets and videos of junior models (ジュニアモデル). Their content was distinctive, featuring very young models, mostly of Eastern European descent, photographed in swimsuits, school uniforms (sukumizu), and other themed outfits. Their main target audience was in Japan.