Hook the Croc Brain with tension and novelty.
Ready to pitch? Stop begging. Start framing. Hook the Croc Brain with tension and novelty
The central mechanism of the book is . A "frame" is a mental structure or lens through which we view reality. In any social interaction, frames collide, and the stronger frame absorbs the weaker one. Start framing
Outline a based on the STRONG method.
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. In any social interaction, frames collide, and the
The fundamental reason most pitches fail is a biological mismatch between the presenter and the audience. You construct your pitch using your highly evolved, logical mind. However, your audience receives your pitch using a completely different, primitive part of their brain. Human brain evolution occurs in three distinct layers: