: While AI drives productivity, it remains a point of tension. Protecting intellectual property and ensuring content authenticity against deepfakes are top priorities for studios and publishers in 2024. Streaming Evolution: The Return of the Bundle 2024 Media and Entertainment Industry Outlook | Deloitte US
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The year was defined by a transition toward digital platforms, with new media driving nearly 70% of industry growth Streaming Evolution : While AI drives productivity, it remains a
Creators on video platforms began producing highly polished, documentary-style videos lasting over an hour. This trend directly challenged traditional television networks for prime-time evening viewership on connected TVs. Total global revenues grew by 5
In 2024, the entertainment and media industry was defined by a shift toward and revenue growth , bouncing back from major industry strikes and economic pressures. Total global revenues grew by 5.5% to approximately $2.9 trillion , driven largely by a surge in advertising across all platforms. Key Industry Shifts
Following the historic SAG-AFTRA and WGA strikes of late 2023, the first half of 2024 experienced a significant content deficit as production pipelines restarted. However, this pause forced media conglomerates to shift their strategies from volume to value.
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