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Many individuals featured in these collections are prominent TikTok content creators known for fashion, lifestyle, and viral dance trends.

The democratization of media creation led to the rise of local influencers, often referred to as Instafamous or Tiktoker . Young Malay creators heavily influence mainstream trends, fashion, and lifestyle choices. Consequently, public interest has shifted from traditional celebrities to everyday internet personalities, making localized peer-to-peer content highly sought after. 3. The Shadow Economy of Digital Archives Many individuals featured in these collections are prominent

of this trend on platforms like TikTok and Instagram. and lifestyle choices. Consequently