DDB Paris conceived the as a digital ecosystem. Their insight: car ownership is full of mundane information needs (bulb replacement codes, tow bar limits, fuse box diagrams). If Peugeot provided instant answers online, owners would develop loyalty.
The collaboration with DDB is part of a wider CSR strategy by Peugeot (now part of Stellantis). The brand focuses on embedding social and environmental awareness into every stage of production, from sourcing to assembly. publicservice boxpeugeotcom ddb
The Service Box platform is the core of Peugeot's digital after-sales strategy. It is a comprehensive, web-based application designed and administered by Peugeot that serves as the central repository for all technical information related to its vehicles. The system is designed to serve two different audiences with two distinct levels of access. DDB Paris conceived the as a digital ecosystem
Using the digital handbook at public.servicebox.peugeot.com provides several advantages over the paper booklet found in the glovebox: The collaboration with DDB is part of a