Yessma capitalized on the privacy of personal smartphone screens. By offering exclusive, direct-to-application content, the platform provides viewers with stories that explore human relationships, intimacy, and complex desires without the constraints of traditional media. What Makes Yessma Exclusives Popular?
The platform debuted with a film titled directed by Lakshmi Dheeptha. The film revolved around the titular character, a lonely woman longing for love while her husband is abroad, and featured Anjana and Sajna in lead roles. To access this exclusive content, Yessma offered subscription plans starting at Rs 111 per month, positioning itself as an accessible destination for viewers seeking mature regional stories.