For years, international platforms like Netflix dominated the conversation. However, recent data shows a seismic shift as local Over-The-Top (OTT) services have not only caught up but are beginning to lead. According to a report by Media Partners Asia (MPA), Q4 2025 marked a historic milestone where Indonesian content reached parity with Korean content for the first time, with both capturing 30% of premium VOD viewership and reaching 47-48% of users. This marks a significant victory for local storytelling after decades of global and regional imports dominating the screen.
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