. It is available for review in the "Regulated Information" section of Dior Finance Sustainability & "Beauty as a Legacy"

that ran through early 2025, transforming space and light into a sensory experience. The Landmark, Hong Kong

Most luxury retail installations must be completed between the hours of closing and reopening—typically an 8-hour window from 10:00 PM to 6:00 AM. Teams of up to 100 specialized contractors, including structural engineers, master carpenters, and AV technicians, work simultaneously.

Dior has consistently invited artists to co-create its installations, bringing their unique visions into the brand's universe. For a light installation at Saks Fifth Avenue, Dior collaborated with Italian visual artist . His signature "luminous boards" featuring colorful faces and silhouettes covered the store's facade and windows, transforming the building into a piece of Pop art. In a pop-up in Taipei, Dior worked with American artist Daniel Arsham , known for his "future archaeology" aesthetic, to create a men's pop-up with a striking "ruins" wall that became an instant Instagram hit. Other collaborations include the Dior Tears pop-up in Shanghai, where giant, semi-transparent inflatable sculptures by an unnamed artist were scattered around the Zhangyuan Garden complex, creating a "multi-sensory immersive experience".

Once the design is signed off, the technical magic begins. Dior relies on a global network of specialized contractors. For instance, is known for handling high-complexity installations, like the "J'adore Parfum d'Eau" pop-up, often completing entire builds in a single night to minimize store downtime.

Bạn đã chọn /3 sản phẩm
Bắt đầu so sánh