Decide how you will deliver those solutions. Hormozi lists options ranging from full "Done-For-You" (high cost, high value) to "Do-It-Yourself" (low cost, lower perceived value). Mix and match to find the most profitable balance. Step 5: Trim and Stack
The dream outcome is the expression of the feelings and experiences your prospect desires. People do not buy products; they buy transformations. Your marketing and offer must vividly paint the picture of where they will arrive after using your solution. 2. Perceived Likelihood of Achievement (Increase) alex hormozi 100m offers ebook pdf verified
Identify the Dream Outcome: What is the ultimate goal your customer wants to achieve? Decide how you will deliver those solutions
Leo sat in his parent's basement, the glow of two monitors reflecting in his tired eyes. He had $47 in his bank account and a struggling lead-gen agency that was currently generating exactly zero leads. He didn't just want the book; he needed the blueprint. The Rabbit Hole Step 5: Trim and Stack The dream outcome