Elsa Leite, a prominent Portuguese entrepreneur and president of the Association of Entrepreneurs of Paredes, traveled to Dubai in 2009 to resolve a business debt. Her story gained international attention due to the following events: Business Conflict
: Elsa Leite, president of the Association of Entrepreneurs of Paredes, founded Fenabel Middle East in 2007 to expand her business into the Arab market. elsa leite fenabel dubai video
Portuguese business newspapers like Jornal de Negócios praised the video as an example of how small-to-mid-sized European manufacturers can compete in the Gulf region without sacrificing their heritage. elsa leite fenabel dubai video