What happened to the Nova Launcher we loved in 2019? The journey has been rocky. In 2022, the app was acquired by Branch Metrics, an analytics company. By August 2024, Branch laid off over 100 employees, including almost the entire Nova team. Kevin Barry stayed on as the sole developer for a while but officially departed in September 2025.
If you cannot pay $4.99, use Nova Launcher Free . The free version is not crippled—it only lacks gestures and a few minor features. You can still customize grids, icons, and drawers perfectly well. Or try open-source launchers like Lawnchair 14 (which is completely free). nova launcher prime 2019 apk new
While the free version of Nova Launcher is powerful, the version acts as a license to unlock premium features that are crucial for power users. These included: What happened to the Nova Launcher we loved in 2019
Nova Launcher Prime 2019 APK is a popular Android customization tool that offers a wide range of features to personalize your home screen and app drawer. The latest version of Nova Launcher Prime, released in 2019, brings several new features and improvements. By August 2024, Branch laid off over 100
The "Prime" version acted as a license key, unlocking the app's deepest customization layers for a one-time fee. At just under $5, it was considered a steal to permanently change your device's look and feel. The 2019 releases, particularly versions 6.0 through 6.1, were considered the "golden era" of the software, offering a peak Android experience.