Perhaps the most revolutionary change in entertainment and media content is the legitimization of user-generated content (UGC). Ten years ago, "YouTuber" was a joke. Today, MrBeast (Jimmy Donaldson) has 200 million subscribers and produces stunts that rival network television budgets. On TikTok, a teenager with a smartphone can launch a dance craze that dominates the Billboard charts.
Consequently, legacy media companies have scrambled to adapt. They are hiring influencers as hosts, buying creator-led networks (like Spotify’s acquisition of The Ringer or Joe Rogan’s podcast deal), and mimicking the vertical, fast-paced editing styles of TikTok on their own Instagram Reels. PornMegaLoad.17.04.27.Maya.Milano.Wow.Maya.XXX....
: Virtual and augmented reality offer new dimensions for interactive storytelling. Perhaps the most revolutionary change in entertainment and