For those who do not experience the tingle (known as "non-responders"), watching an ASMR video can be an alienating or even irritating experience. The whispering and mouth sounds can trigger a negative reaction called (a hatred of certain sounds). This duality—that one person's relaxation is another's "nails on a chalkboard"—has contributed to polarized public opinion and the mocking of ASMR as "weird" in mainstream media discourse.