Historically, Indonesian women wore traditional attire like the kebaya paired with a kain (wrapped batik cloth). Headcoverings were localized, such as the loose kerudung draped over the head without tightly pinning it.
In 2021, Indonesia was named the world’s top modest fashion wear exporter by the Global Islamic Economy Report. International luxury brands have taken notice. You can now find exclusive Ramadan capsules from , Uniqlo , and Zara designed specifically for the Indonesian market—often featuring longer lengths, higher necks, and matching hijabs.
Designers utilize breathable materials suited for tropical climates, ranging from lightweight chiffons and voiles ( pashmina and segi empat ) to premium jerseys.