This period saw the rise of Mumtaj ( Kushi ), Namitha ( Englishkaran ), and Mumaith Khan ( Pokkiri ). Their songs became massive commercial successes that helped drive box office numbers.
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The 1950s and 1960s marked the beginning of Tamil cinema's golden era. During this period, item songs were primarily influenced by classical dance forms like Bharatanatyam and folk music. These songs were often short, elegant, and featured renowned dancers of the time, such as Rukmini Devi Arundale and Vina Dhanammal. The item songs from this era were characterized by their soothing melodies, poetic lyrics, and traditional dance moves. This period saw the rise of Mumtaj (
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In Tamil cinema, the "item number"—now more formally referred to as a special appearance song—has evolved from a formulaic narrative distraction into a high-budget, structurally vital cinematic event. These songs feature high-energy choreography, infectious beats, and often high-profile guest stars. They serve as major marketing tools, frequently driving a film's box-office anticipation long before its release.
It is one of the most-viewed Indian videos on YouTube. Sai Pallavi's unbelievable flexibility and Prabhu Deva's choreography made it legendary. 2. "Kaavaalaa" ( Jailer ) Performer: Tamannaah Bhatia (with Rajinikanth) Composer: Anirudh Ravichander