By 2019, the jilbab had shed its purely political and contentious image. It had become a fully integrated part of mainstream Indonesian society and a booming economic sector. It was no longer a sign of fringe radicalism, but a form of "cultural capital, signaling piety and education" and belonging to the modern Muslim middle class.
This style was popularized by influencers on Instagram and Path (a now-defunct social network). It represented a "middle path": piety without appearing archaic. You could attend a campus lecture, go to a mall, or post a selfie, all while being a "good Muslimah." jilbab mesum 19