The resurgence of audio media through podcasts and audiobooks highlights a growing demand for secondary-screen or screenless entertainment. Podcasts offer niche storytelling and deep-dive journalism, allowing audiences to integrate content consumption seamlessly into daily routines like commuting, exercising, or cooking. Cultural and Social Impact of Popular Media

: Popular intellectual properties (IP) are rarely confined to one medium. A successful comic book becomes a cinematic universe, a video game, a toy line, and a viral TikTok trend. The Psychological and Social Impact of Modern Media