Management agencies (the "Big 4") have tightened security protocols, often monitoring how idols' likenesses are used in fan-made AI projects to prevent brand dilution.
The deepfake video was allegedly created using advanced AI technology that can superimpose a person's face onto another body, making it appear as though they are performing actions they are not actually doing. The video was reportedly created by a group of hackers who used the idol's social media posts and music videos to gather data and create the fake content. kpop idol 19 deepfake hot
The entertainment industry has shifted from passive monitoring to aggressive legal action. In 2024 and 2025, multiple agencies abandoned previous practices of leniency and declared "zero-tolerance policies" against malicious comments, stalking, and deepfake crimes targeting their artists. Management agencies (the "Big 4") have tightened security