With the proliferation of multiple Over-The-Top (OTT) platforms (such as Netflix, Prime Video, Disney+ Hotstar, and JioCinema), consumer choice has fragmented. Audiences often look for consolidated search terms to discover where their favorite niche films are residing. The Long-Tail Theory of Cinema

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: It highlights how memories shape our present identities, making it highly resonant for millennial and Gen-Z audiences. Production Background