In this article, we will dive deep into why Apple uses this specific font, the history of Apple’s typography, and how you can use it to make your own presentations look, as Apple might say, "magical." The Spotlight: San Francisco (SF Pro)
So, what font does Apple use in its keynote presentations today? The primary corporate font is the family. This choice represents a powerful arc: from a classic, hand-drawn style to a refined industry standard, and finally to a custom-designed masterpiece that perfectly embodies their core design philosophy of clean, clear, functional elegance.
Apple slides rarely use more than two font sizes. A headline is typically massive (often 80pt to 120pt), while supporting text or data points are significantly smaller. This instantly directs the audience's eyes to the most critical piece of information. Generous Use of Weight what font does apple use in their keynote presentations
Briefly, Apple moved toward an ultra-thin aesthetic with the release of iOS 7, using Helvetica Neue. However, it was criticized for being difficult to read on low-resolution screens, leading to the creation of San Francisco.
When showing processor speeds, battery hours, or price comparisons, switch to SF Mono just for the numbers. You can mix fonts in one text box. In this article, we will dive deep into
This comprehensive guide breaks down the specific anatomy of Apple’s typographic choices, how they manipulate their system fonts for maximum presentation impact, and how you can replicate the iconic look on your own slides. The Core Font: San Francisco (SF Pro) The Switch from Helvetica
: A refined, print-optimized version of the San Francisco family strictly reserved for Apple employees and authorized contractors. Apple slides rarely use more than two font sizes
While standard San Francisco does the heavy lifting, Apple frequently uses variants to match the "vibe" of specific products: