The 2010s saw the rise of Bollywood meme pages. Suddenly, a still of Karishma from Raja Babu (eyes wide, hair flying) or a dialogue from Dulhan Hum Le Jayenge became a reaction image for every Indian social media user. "Mujhe kuch nahi bolna" or the classic "Main hoon na, Lolo" became shorthand for sass and drama. This unintended digital rebirth kept her relevant among Gen Z, who now discovered her content through Instagram Reels and YouTube compilations titled "Ultimate 90s Karishma Kapoor Mashup."
After taking a hiatus from full-time acting following her marriage and personal commitments, the demand for saw a renaissance with the advent of streaming platforms. The digital space gave her the voice she needed to return to acting on her own terms.