The breakdown of the target phrase highlights this contrast:

Attaining the state of ashaddu hubban lillah is a continuous spiritual journey. Islamic scholars outline several practical pathways to cultivate this intense love:

The one who loves Allah longs to meet Him. Regularly visiting the graveyard, contemplating one's own death, and preparing for the journey to Allah shatters the love of this fleeting world ( Dunya ). It reorients the heart toward the Eternal Beloved.

And [yet], among the people are those who take other than Allah as equals [to Him]. They love them as they [should] love Allah. But those who believe are stronger in love for Allah.

The first part of the phrase ( Yuhibbunahum kahubbillah ) exposes a subtle yet dangerous form of idolatry. Quranic commentators (Mufassirun) note that polytheism is not merely bowing down to physical stone idols. It is equally a matter of the heart.

In the preceding verses, the Quran speaks of the signs of Allah in the creation—the heavens, the earth, the alternation of night and day, and the rain that gives life to a dead land. Yet, in verse 165, the focus shifts to human nature and a common spiritual flaw: misplaced devotion.

A lover constantly mentions the beloved. Regular Dhikr keeps the heart attached to Allah.

: This refers to people who take "rivals" or "equals" (idols, leaders, or worldly desires) besides Allah and love them with the same intensity and devotion that should be reserved for the Creator alone.