By 2010, Facebook had a hidden metric called Trust Score . When you added 1,000 strangers a day, you got friends. But those friends weren't fans . They were angry.
: Allowing marketers to rotate through dozens of "burner" profiles to spread the risk of account suspension. How Marketers Exploited the 2010 Facebook Ecosystem Facebook Friend Adder - Blaster Pro 7.1.3 -2010- -GuruFuel