Over 32 million non-resident Indians (NRIs) and persons of Indian origin (PIOs) live across the globe. This demographic actively consumes lifestyle content to stay tethered to their cultural roots and pass these traditions down to younger generations.
This incident was not isolated. Alia Bhatt's likeness was also used to fabricate an endorsement campaign for "Wajayesha Official," a Pakistan-based clothing brand, and her face was digitally grafted onto a video originally starring actor Wamiqa Gabbi. Beyond these cases, Alia Bhatt was reportedly among the Indian celebrities most frequently exploited in deepfake scams globally, alongside names like Shah Rukh Khan and Elon Musk.
This article delves deep into the core pillars of Indian culture and lifestyle, exploring how tradition adapts to modernity, the role of festivals, cuisine, fashion, and family dynamics, and how creators are packaging this heritage for a global audience.