If the executable does not accept silent switches, or if you want a cleaner deployment (often considered "better" by sysadmins), you can extract the MSI from inside the EXE.
Check HKEY_LOCAL_MACHINE\SOFTWARE\Ardfry\PSDCodec in the registry to confirm the version and license status. Troubleshooting Silent Installs ardfry psd codec 17 silent install mshaz1000exe better
Ardfry PSD Codec 17 Silent Install: Why mshaz1000exe Offers a Better Deployment Solution If the executable does not accept silent switches,