Sketchfab hosts millions of user-generated 3D assets. Many creators offer their models for free under Creative Commons licensing.

Independent filmmakers, music video directors, and TikTok VFX artists rarely build every single digital asset from scratch. The timeline of internet content moves too fast. Instead, creators rely on kitbashing—the process of combining different 3D models, textures, and elements to create an entirely new scene.

When creators tell their audience where to find assets for free, it sparks a chain reaction. Other editors download the same models, put their own spin on them, and create a viral loop of content.