During Bhoota Kola (spirit worship) rituals, long strands of jasmine are used to adorn the impersonators and the shrines.
Malli/Round Jasmine/Mogra/Jasmine (LIVE PLANT) with Black Grow Pot- White colour Flower ujire mallige
In broader Indian culture, the story of the jasmine flower often revolves around: Purity and Luck During Bhoota Kola (spirit worship) rituals, long strands
The price of Ujire Mallige (quoted per kilogram or per tola ) fluctuates wildly depending on the season, festival calendar, and rainfall. During the peak of wedding season (April-May) or during festivals like Varamahalakshmi or Nagara Panchami , prices can skyrocket to ₹4,000 or more per kilogram. Conversely, during a glut, it can fall to a few hundred rupees. For many farmers in Ujire, the mallige plant is a "green gold" that pays for their children's education. Conversely, during a glut, it can fall to
The exceptional aroma and structural integrity of Ujire Mallige are products of its environment. The geography of the Belthangady taluk provides a perfect microclimate:
: The flowers have firm petals that do not wilt quickly after being plucked.
